![]() ![]() ![]() Of course, this is still - in Silicon Valley speak - “early days” for Facebook’s VR efforts, and just because one publisher pulled out of an advertising test doesn’t mean every publisher will. The publisher said that it’s “looking to see if it is feasible to move this small, temporary test to our free game, Bait! sometime in the future.” Gamers seemed particularly peeved that they would potentially see commercials in a VR game that they paid $9.99 to play. ![]() Resolution Games said last week amid uproar from its customers that it would abandon the testing of Facebook’s online ads for its VR shooter Blaston. But not every VR user seems happy about the prospect of online advertisements possibly interrupting their play. Most recently, Facebook has begun testing online advertisements for Oculus users, which makes sense considering the company’s business is powered by online ads. Like other tech giants including Amazon and Google, Facebook seems willing to lose money on hardware products in order to eventually make up the difference by other means. The company doesn’t reveal specific sales figures for its Oculus unit, but it’s almost certainly unprofitable, given the low cost of its VR headsets relative to competitors. Even in VR, it turns out, content is king.Īt some point, Facebook needs its Oculus VR unit to generate some serious cash. Oculus has since become the cornerstone of Facebook’s VR ambitions, which have also included funding and purchasing numerous VR studios in order to ensure that there are plenty of VR games for people to play. Zuckerberg has poured billons of dollars into VR initiatives over the past few years, including buying VR headset maker Oculus in 2014 for $2 billion. Facebook CEO Mark Zuckerberg believes that VR represents the next era of computing in which people can interact and play games with each other in colorful, digital worlds. ![]()
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